“We want to bring joy to fashion. Fashion should be fun. An expression of yourself to the world. I know that sounds corny. For years fashion, has been used to let people know your status in the world- to separate. A lot of times, it still is. I hate that. I want people to feel great about themselves when they walk out our doors, confident and ready to take on the world. We want women to feel empowered by their fashion choices, not judged by them. We really believe it’s not just what you’re wearing but how you are wearing it that makes a difference.”